The final recommended hourly schedule for when to display digital ads during the campaign is provided in a file named recommended__schedule__YYmmdd_HHMMSS.parquet.gzip
. This dataset contains the following columns
datetime
month
day_of_week
hour
type_of_day
Weekday
) or weekend (Weekend
)season
datetime
falls during prime bike share season between May and October (Prime Bike Share Season
) or not (Off-Season
)is_recommended
True
) or not (False
)hours_cumsum
total_hours
frac_recommended_hours