Below is the list of list of next steps to be performed and upcoming deadlines

1. Before final submission of recommendations on May 15, 2023, incorporate answers to ❓ Follow-Up Questions. This will complete phase 1 of the project.

2. Start development of dashboard to be used to help plan marketing initiatives during second and third window of campaign. The dashboard is needed in order to extract insights on an on-going basis and capture changes in user behavior (bike share ridership patterns) since the campaign launch. Based on the 🔬 Exploratory Data Analysis (EDA), some changes in user behavior to watch for include

   1. whether casual ridership continues to dominate Annual ridership

   2. whether the impact of hybrid workers become weaker as more workers return to the office

   3. whether any non-seasonal changes emerge, triggered by a

      1. new pricing plan (similar to the corporate plan that was offered in late September 2021)
      2. longer allowed trip duration (such as the extension from 30- to 45-minute trip lengths for Annual members that was announced at the end of June in 2021)
      3. etc.

      that effect perviously observed ridership patterns.

   The dashboard should support appropriate drill downs into processed bike share ridership data to support quick checks for bike share ridership trends at the different aggregations that were shown in the 📩 Key Findings and Insights section here (eg. by month, by day of week, by station configuration, type of neighborhood, etc.). As discussed earlier, the dashboard should also include logic to make recommendations based on insights.

   We will work with the stake holder to decide on preferred drill downs to be supported by the dashboard.